When buyers and/or sellers are looking for a real estate agent, their main criterion is for the agent to be “good”. Of course. When we want someone to provide us with a service we’ll be paying a considerable amount of money for, we want them to be good, preferably even the best at what they do. I was thinking about what it really means to be a good real estate agent, and here’s what I came up with.
You listen to the client. You know what questions to ask to get all the information you need from the client, and you also know that they’re the ones who’re supposed to do the majority of the talking. You want to listen to their ideas, wishes and requests, and act on them accordingly. If you catch yourself talking too much, cut it off. Drowning your client in information is not a good way to go.
You’re easily reachable. You are always open for further discussion and communication, and your clients know exactly where to call or write when a new question or concern pops up in their mind. In the real estate market, sometimes a super quick action needs to be taken, because the situation changes by the hour. Remember, it may be your 100th time mediating a home sale or a home purchase, but it’s not the same for the client. You don’t generate stress, instead you communicate on a daily basis.
You’re proactive. You’re keeping your clients updated regularly, you’re calling potential buyers daily, and you’re on the hunt for new leads as we speak. “I have nothing to do” is not a familiar expression to you, and you rarely receive a call from your client — because you’ve called them first.
You’re honest 100% of the time. Your clients know you’re on their side, because you always tell them the truth and nothing but the truth, even if it’s not the prettiest thing to start the day with. The clients need real information, because it’s about their time and money, and the less it will cost them, and the more ready they are, the better. But for that, they need reliable information. You provide them with that, so that they know exactly what to expect in every step of the process.
You know the client well. You always take the extra time and effort to get to know the client’s vision well. You know the time frame of the sale/purchase, you know the motivations behind it, you know their emotional and financial investments in the property, and you take all this personal information into account when working for them.
You know the area well. You know exactly what state the local real estate market is in, because you’ve successfully sold homes there before, and you have the positive references to prove it. You also have a network of local loan officers, insurance agents and other people important for the transaction, and you’re willing to get them involved if that means selling/buying the property faster, and better.
Just take a little moment and let this sink in. If you’re confidently positive about all the above points, you’re probably the “good” real estate agent that everyone in your vicinity is looking for. If you hesitated at some of the points, or maybe had an “aha!” moment somewhere along the way, well, it’s never too late to get good! Or better.