snapchatI presume that everyone reading this blog is familiar with social media. In fact, if you’re in the industry at all, social media is certainly part of your daily life. But since everyone is doing it, that implies that just being on social media is no longer sufficient — it’s table stakes. If you’re not using social media, then you’re already on your way to becoming a dinosaur. But if you are already using it, what can you do to stay ahead? What’s the future of social media in real estate?

Those of you who are astute followers of online marketing will certainly know the name, but for the rest of you, allow me to introduce Gary Vaynerchuk. Gary became a bit of a social-media-marketing success story based on using YouTube to grow his family wine business from $3 million to $60 million in annual revenue, and by becoming one of the first Twitter stars, with over a million followers. Since then, he’s become a best selling author, started a social media marketing agency, and founded his own investment fund — in addition to being a regular keynote speaker.

Many of you may not be overly familiar with him, because he’s more of a social-media star than he is a real-estate star. But that said, a great number of his followers are in the real-estate business, and he occasionally drops some content specifically targeted at us. This week, he posted up on Medium some key insights on how you can and should be using social media for selling properties, going into the future. His two key insights?

  1. Snapchat
  2. Facebook Live Video

Probably all of you are on Facebook, but probably very few of you are using Facebook Live Video yet. And even fewer of you are using Snapchat (you may not even have heard of it). Nevertheless, he makes a compelling case about why both are the future — better, why both are “now” for those of us on the coasts. I strongly encourage you to check it out. And then go get a Snapchat account.