virtual realityWhether you’re an agent or an owner, when it comes to showcasing your properties, there are many real estate visualization options out there already, and as technology advances, there will continue to be more.

Typically, to stay at the cutting edge of technology, you’re going to need some outside help, and when it comes to the cutting edge of visualization, Seattle’s own Studio 216 is pretty much at the heart of things. They’re already using Microsoft’s new holographic technology for the high-rise going in at Second Ave. and University, creating the “world’s first holographic real estate leasing center“, and they’ve been building out virtual-reality real estate visualization on Oculus Rift for over a year now.

While Studio 216 may be focused on visualising real estate concepts before they’re actually built, that doesn’t mean you can’t also use it for existing projects. Over time, I imagine prices will come down and this sort of thing will apply to every potential real estate transaction, but even now I can see applications in hospitality, general commercial real-estate, and even high-end residential.

Of course, one of the problems with VR and the new Microsoft HoloLens is that special equipment is required for viewing, but that constraint doesn’t apply to 360º video. In fact, 360º video has been supported natively on YouTube since early 2015, and they’ve even just announced support for 360º live-streaming. The cameras and software for creating 360º videos are so commonplace now that it’s almost a “do it yourself” option (though in reality, unless you’re a very serious hobbyist, you should hire a professional).

In between do-it-yourself panoramic photography / 360º video and holograms lies 3D visualisation. Companies like Matterport are providing software that allows the creation of very sophisticated 3D, immersive modelling. Again, you may want to hire a studio, and in this case, InvisionStudio out of Seattle provides the service.

If you’re a real-estate professional or a property owner looking to sell, it’s hard to imagine why you wouldn’t be using one of these technologies. Given the amount of migration that happens to the Pacific Northwest, and the amount of foreign investment in real-estate that we’re seeing, it seems crazy not to put your best foot forward, online.